One person. Full ownership. No handoffs.
Most people will tell you what to do. I'm the one who makes sure it gets done.
What you don't get
- ×A junior account manager running your account.
- ×A deck full of recommendations with no one to execute them.
- ×An agency that optimizes for their metrics, not your revenue.
- ×A consultant who disappears after the strategy is set.
How we work together
Fractional CMO
Full strategic partnership. I run your marketing function, owning the roadmap, managing your agencies and team, and reporting directly to you. The closest thing to a full-time CMO without the full-time cost.
- 3 month minimum engagement
- 15 to 20 hours per month
- Weekly check-in plus async support
- Full channel and team oversight
Growth Sprint
For brands that need momentum fast. We audit where you are, build a prioritized growth roadmap, and launch the highest-impact initiatives in 90 days.
- 90 day engagement
- Clear deliverables and milestones
- Full audit in the first two weeks
- Roadmap plus execution
Strategic Partner
For founders and marketing leads who have a team in place but want a senior thought partner in their corner. Monthly retainer for strategy, accountability, and guidance.
- Monthly retainer
- Bi-weekly sessions plus async support
- Priority access
- Monthly review and feedback
Full access. No layers. No handoffs.
Every engagement comes with direct access to me, not a coordinator or account manager. You get the same person from day one to the end of the engagement.
- Weekly async updates and monthly strategy reviews
- Full access to Gabi — not a team, not a coordinator
- Growth roadmap built in the first two weeks
- Channel and agency oversight
- Performance dashboards tied to revenue
- Direct collaboration with your team or solo operation
Root Co. works best for founders who...
Good fit
- Run an ecommerce or DTC brand doing $500K to $10M in annual revenue
- Are currently running marketing themselves or with a small team
- Have tried agencies and felt like they were managing the agency more than growing the business
- Know marketing should be doing more but aren't sure where to focus
- Want a partner who speaks revenue, not impressions
Not the right fit
- Brands under $500K, we'd recommend building the foundations in-house first
- Brands that want deliverables without strategic ownership
- Anyone who isn't ready to be a true partner in the process
Let's find out if we're the right fit.
A 30-minute call. No pitch, no pressure. We'll talk about where your brand is, where it could be, and whether Root Co. is the right person to get you there.
Book a discovery call