Your brand deserves a growth system, not a marketing calendar.
Root Co. works inside your business as a senior marketing partner, owning the strategy, the roadmap, and the results.
Your marketing looks like it's working. Your revenue disagrees.
Most brands reach a point where the reports look good on paper but the revenue numbers don't move. ROAS is up. Rankings are improving. Open rates are fine. But none of it connects.
Root Co. is the missing link. One person who owns the full picture, ties the channels together, and makes sure everything points to the same number.
Campaigns get built. Systems don't.
They optimize for their metrics, not your revenue.
The closer you are to the tactics, the further you are from the business.
You have the agencies. You have the channels. What's missing is the system.
Your agencies are reporting wins. Your revenue isn't moving.
Paid ROAS looks good. Rankings are up. Email open rates are fine. But none of it connects and no one owns the full picture. That's the gap Root Co. fills.
You have the pieces. No one's building the system.
You have an agency, maybe a contractor or two, maybe an internal person handling execution. What's missing is someone who ties it all together, sets the direction, and makes sure everyone is rowing toward the same number.
Every month without a real strategy is revenue you won't get back.
You can keep managing agencies and hoping the pieces connect. Or you can bring in someone whose only job is making sure they do.
Simple by design. Rigorous in practice.
Discovery
We spend the first two weeks inside your business: your data, your team, your customer, your channels. No assumptions.
Roadmap
We build a prioritized growth roadmap with clear initiatives, timelines, and projected outcomes. You know exactly what we're building and why.
Execution
We run the strategy, managing channels, teams, and agencies, with weekly check-ins and transparent reporting.
Optimize
Every month we review what's working, adjust what isn't, and raise the ceiling on what's possible.
You're not hiring an agency. You're hiring someone who's been where you are.
Hi, I'm Gabi. I've spent almost 15 years running growth from the inside across DTC, ecommerce, and agency environments in the US and LATAM. Not advising from a distance. Actually building the systems, owning the numbers, and staying accountable to results.
I started Root Co. because I kept seeing the same pattern: great brands with real potential, stuck because no one was connecting the dots between their marketing channels and their revenue. That's the problem I built this to solve.
My storyReady to build the growth system your brand deserves?
We work with a small number of ecommerce brands at a time. If you're ready to stop guessing and start growing with a clear system, let's talk.
Work with me