Most consultants hand you a roadmap. I run it.
Root Co. is one person embedded in your business, managing your agencies, coordinating your team, owning the deadlines, and staying accountable to your revenue number, from start to finish.
Hi, I'm Gabi. I've spent almost 15 years inside ecommerce and DTC brands across the US and LATAM. Not as a consultant dropped in for a strategy session, but as the person actually running the marketing, managing the teams, and owning the numbers at the end of the month.
I started Root Co. because I kept seeing the same thing: great brands with good agencies, decent traffic, and reports that looked fine, but revenue that wasn't moving. Nobody was connecting the pieces. That's the job I do.
Meet GabiYour agency delivers a report. Not results.
A full-time CMO costs more than your entire marketing budget, before they've proven a single channel.
Your agencies are optimizing for their metrics. Not your revenue. And nobody is holding them accountable.
The junior person you hired to handle marketing is drowning. And you're back to managing it yourself.
Nobody is connecting the dots. And nobody owns the problem.
Client names omitted due to confidentiality agreements. All results are real.
People who've worked with me say it best.
"Gabi has a great balance of performance marketing, which I see as more of a science, and branding, which I see as more of an art. You need both to work together, and Gabi has both sides of that brain. She puts a lot of emphasis on establishing a clear brand identity, then uses customer data to inform how that identity translates into messaging and marketing decisions."
"Gabi is one of those people who makes everything around her better. I could give her something messy, urgent, or completely outside the normal scope of her job and trust her to figure it out. She has great judgment, stays calm when things get chaotic, and follows through. At PlayAbly, she led our marketing strategy across multiple ecommerce brands, from paid to email to SEO. Under her direction, we saw significant growth in email revenue, paid performance, and organic traffic across the portfolio. If Gabi said she had something, it was handled."
"Gabriela has one of the sharpest minds I have worked with, and she moves fast. As our Director of Marketing at Istituto Marangoni, she brought both strategic vision and a practical, organized approach that kept everything moving. She had a way of seeing what actually mattered, building plans that got executed, and keeping teams aligned without making it feel like effort. If you have the chance to bring Gabriela onto your marketing team, do not think twice. She is an extraordinary leader."
"I've worked with Gabi for years. I've seen everything from absolute website CMS chaos, digital marketing dysfunction, and websites that seem to be held together with digital duct tape. Gabi always knew what to do, how to do it, and most importantly, she led the charge to get these things done. I honestly can't ever make it up to her, as without her the amount of time deploying complex fixes would have compounded and made many projects feel impossible. If you're hunting for someone who can not only advise on the direction you need to take, but someone who can quite take the reins and get you results, Gabi always has my vote of confidence. Bar none."
You don't need another strategy deck. You need someone to run it.
Let's get to work.Most consultants hand you a roadmap. I run it.
Root Co. is one person embedded in your business, managing your agencies, coordinating your team, owning the deadlines, and staying accountable to your revenue number, from start to finish.
Hi, I'm Gabi. I've spent almost 15 years inside ecommerce and DTC brands across the US and LATAM. Not as a consultant dropped in for a strategy session, but as the person actually running the marketing, managing the teams, and owning the numbers at the end of the month.
I started Root Co. because I kept seeing the same thing: great brands with good agencies, decent traffic, and reports that looked fine, but revenue that wasn't moving. Nobody was connecting the pieces. That's the job I do.
Meet GabiYour agency delivers a report. Not results.
A full-time CMO costs more than your entire marketing budget, before they've proven a single channel.
Your agencies are optimizing for their metrics. Not your revenue. And nobody is holding them accountable.
The junior person you hired to handle marketing is drowning. And you're back to managing it yourself.
Nobody is connecting the dots. And nobody owns the problem.
Client names omitted due to confidentiality agreements. All results are real.
People who've worked with me say it best.
"Gabi has a great balance of performance marketing, which I see as more of a science, and branding, which I see as more of an art. You need both to work together, and Gabi has both sides of that brain. She puts a lot of emphasis on establishing a clear brand identity, then uses customer data to inform how that identity translates into messaging and marketing decisions."
"Gabi is one of those people who makes everything around her better. I could give her something messy, urgent, or completely outside the normal scope of her job and trust her to figure it out. She has great judgment, stays calm when things get chaotic, and follows through. At PlayAbly, she led our marketing strategy across multiple ecommerce brands, from paid to email to SEO. Under her direction, we saw significant growth in email revenue, paid performance, and organic traffic across the portfolio. If Gabi said she had something, it was handled."
"Gabriela has one of the sharpest minds I have worked with, and she moves fast. As our Director of Marketing at Istituto Marangoni, she brought both strategic vision and a practical, organized approach that kept everything moving. She had a way of seeing what actually mattered, building plans that got executed, and keeping teams aligned without making it feel like effort. If you have the chance to bring Gabriela onto your marketing team, do not think twice. She is an extraordinary leader."
"I've worked with Gabi for years. I've seen everything from absolute website CMS chaos, digital marketing dysfunction, and websites that seem to be held together with digital duct tape. Gabi always knew what to do, how to do it, and most importantly, she led the charge to get these things done. I honestly can't ever make it up to her, as without her the amount of time deploying complex fixes would have compounded and made many projects feel impossible. If you're hunting for someone who can not only advise on the direction you need to take, but someone who can quite take the reins and get you results, Gabi always has my vote of confidence. Bar none."